Useful Marketing Tips for Micro, Small & Medium Scale Enterprises During COVID-19 Pandemic
It’s a difficult time for small businesses to sustain or keep going, during this pandemic.
What was supposed to happen; has happened! We have no control over it but we can definitely take the right actions, plan and execute accordingly by implementing strategies that could be adopted in any situation. Following certain preventive measures won’t affect us during the crisis and help us stand consistent in the future too.
Focus on creating meaningful content
It’s necessary, to create content that resonates with your audience. Customers should not feel left out; choosing the right user-engaging content connects and always wins.
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Invest in Digital Marketing
We know many businesses are already in losses and are running out of cash or can’t invest in something new but this is the right time to invest in marketing; that might turn out to be more rewarding. Also, the less online competition during an economic downturn will result in paying less.
Remember the Hare-Tortoise story? Many competitors are slowing down in their marketing approach which means you have an opportunity to outstanding, lead the race and gain competitive advantage.
Time to Reassess & Reallocate Your Marketing Budget
If campaigns and marketing of your business are on hold; reassess the strategy, convert them as per the situation or switch the budget into the right place.
For e.g:-Inspite of ads, focus on improving your website ranking through search engine optimization (SEO). Investing in SEO will double the returns you will receive in the future.
Change your Strategy of Delivery
Instead of asking the customers to come to you; reach out to them in different ways.
Utilizing Facebook, Instagram, YouTube live videos, offering live streaming or webinar sessions are one such method that all the businesses should adopt; as it allows reaching a new audience from the comfort of your home.
For e.g:- If you are a Doctor or Financial Advisor, you can now offer virtual consultations.
If you are a restaurant owner then create a series of online sessions that will showcase the making of unique, new & easy recipes
Focus on Existing Customers
In the time of crisis when getting a new customer is difficult, taking care of your existing customers is very important; that’s the primary rule to happy customers. Find different ways of, how you can provide a better service to your consumers is the need of the day. If possible, share a broadcast message saying thank you or stay safe to your customers as this will picture your real concern and truly add towards your customer relationships.
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For e.g:-
If you are a local retailer, try and deliver goods to them at their doorsteps or building entrances.
Focus on speed up delivery, bulk discount or partner with another business to enhance your services.
Strengthen Bond
In times of crisis, the business should look beyond sales. If your business has to switch roles for community service then do not miss that chance because it will not only strengthen your bond with the existing customers but will also bring in a new audience.
For e.g:- During COVID-19 people were in desperate need of hand sanitizers and masks; stocking up with these essential items over your own products is sensible during such crucial times. That’s the real sign of humanity and the right step towards serving in times of crisis, it may be difficult but at the same the best decision too. If it doesn’t fit into your business model and also if it’s possible; then try to provide them for free as a part of community service.
Conclusion
Yes, it’s true, most of us have never seen or imagined anything like this COVID-19 pandemic which left us with extreme uncertainty.
But “This too shall pass” and as rightly said, “The Show Must Go On!”
Meeting needs of this moment will require patience, but businesses will emerge stronger and healthier than ever. Have a positive outlook, think about it as a unique time. This is a ‘once in a lifetime’ opportunity for all of us to enjoy “me time” or “family time”. Assume God has given us a summer vacation to pause, sit back, analyze and reflect. So, take care of yourself which is more important than anything; a healthier mindset will help you come up with innovative ideas for your business. Stay Healthy, Stay Home…Stay Safe! #stayhome #staysafe
Looking for more social media and digital marketing tips? You are at the right place, connect with AdEngage and drop an email at pancham@adengage.in and we will get back to you soon.
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