Re-opening Your Hotel? Digital Marketing Is the Key
The outbreak of the Coronavirus Pandemic has not only effected the physical wellbeing of humans across the world but also brought the global economy to a standstill. As more than 200 countries remained under lockdown for the past few months, almost every industry has suffered severe damages.
Consequently, most of the major countries posted negative GDP growth figures. One of the industries which took the most severe brunt of COVID19 is the tourism and hospitality industry, which is struggling to resume to full capacity. In India alone, hundreds of thousands of employees in the hospitality industry lost their jobs, as many hotels & restaurants were forced to shut down. That said, as the government-imposed restrictions continue to ease down, the hospitality industry is looking forward to a revival.
However, resuming work after a long lockdown will not be a cakewalk, to say the least. Hotels, especially, need to carefully assess the situation and lay down well-thought plans for re-opening, or else the financial losses could be massive, and even fatal.
If you too are looking to re-open your hotel, digital marketing is probably the most important aspect for you at the moment. Digital marketing for hotels has never been more important. And to make a booming comeback, you must take care of these three important things:
Make a Great Digital Marketing Structure for your Hotel
If digital wasn’t there before the pandemic for you, well, it is finally here! As the world sat home, digital became the new normal. And marketing is no exception to it. With people expected to stay indoors even after the restrictions are lifted completely, digital marketing makes more sense now than ever. Yes, they might want to wander out occasionally and would encounter big hoardings doing so, but most of their time will be spent with screens in their hands.
What makes a good digital marketing strategy? It is a mix of things. First, you need to choose the right channels. Identify your target audience and know where they spend their time. Is it on social media platforms or streaming platforms? Once you’ve figured that focus on building a marketing campaign. Give all guns blazing may not be appropriate for today’s times, and finding the right balance is the key. Targeting the niche must be the preference. And that too, with precision. Attention spans are quite thin these days, so you must make the most of what you’ve got.
Another important aspect is choosing the right partner for your campaign. Finding an appropriate digital marketing agency in India is not an easy task, as there are thousands out there. However, very few of them can deliver the results for the hospitality industry. AdEngage in Mumbai, India is one such example. It is arguably the Best Digital Marketing Agency in India, with rich experience in conducting essential digital marketing for hotels. The agency has also won several awards and pan India recognition, which adds credibility to its excellence in digital marketing.
Put Safety Protocols & Compliance in Place in your Hotel Digital Marketing Strategy
Ask any social media marketing company in India, and they’ll tell you the importance of promoting the safety protocols you follow in 2020. The pandemic has made human beings extreme cautious about their health, especially in public venues like hotels and restaurants. Safety protocols and measures are all over the internet, and the awareness or rather a cautiousness seems to be growing by the day.
How do you do it? The government directions are the best way, to begin with. Ensure all of those are implemented. And then begin marketing it subtly. Inform your target audience about the steps you’ve taken to prevent the spread of Coronavirus. Promote the safety and hygiene measures you have taken, and the policies in place for your workforce, raw materials, and other essential elements.
Agencies like AdEngage have expertise in product packaging and building attractive digital content, that will help you present your safety measures and protocols more intuitively. Moreover, in post COVID19 times, digital marketing for hotels is the only way to clear the apprehensions the guests have before their visit. Therefore, creating high-quality visual content is quite essential, and so is guest interaction. There more you interact online, the more credibility the hotel gains.
Identify the Digital Marketing Trend in your Niche and Build on It
One of the biggest shifts the hospitality industry in India witnessed is the rise of food delivery apps during the pandemic. What does this say? “Change is the only permanent.”
The world has changed in the last few months, and since the demand for hospitality is largely elastic, the changes are far more apparent in this industry. To thrive in the world, one needs to adapt to the changes and cater to trending demands. For instance, since the demand for home delivery growing, any social media marketing company in India will target a young audience, with more visual content rather than plain texts. Catchy phrases, flashy infographics, and attractive short videos are something you’d want to curate to get the attention of your target audience.
Secondly, you must market the right products. Post COVID19, the health consciousness of the people has shot up, and the demand for nutrition-rich food is also on the rise. Hence, it only makes sense to promote those products on your menu that have a high nutritious value. An established digital marketing company in India and elsewhere would generally have writers on board with expertise in health and nutrition. Some might even have tie-ups with certified nutritionists and doctors.
And thirdly, capitalized on the opportunities that the pandemic has put forward. Yes, 2020 hasn’t been generous, to say the least, but there is something big coming up. Events! All of those that were postponed during the pandemic – weddings, exhibitions, product launches, so on and so forth. Extensive and well-planned digital marketing campaigns to capitalize on this potential demand could prove vital in the post-pandemic re-opening.
Author: Noman Shaikh
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