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COVID-19 pandemic has turned out to be brutal for small businesses as some are forced to close for public safety, while others have lost revenues. Here are the good news and relief to small businesses that have faced disruptions and suffered losses due to the pandemic outbreak of COVID-19.

Facebook, Google, and many other giant businesses are granting funds to small and medium-sized businesses in such crises. Facebook’s Small Business Grants Program will provide $100M cash grants and Facebook Ads credit to 30,000 businesses over 30 countries. This could help businesses with their essential recurring expenses. Ad credits will help the business to advertise and reach a wider audience.

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Facebook will soon release the information on eligibility and requirements and therefore businesses need to make sure that they have signed up to get updates on the same, and do not miss this golden chance. It has given 5 tips to be followed by every business to stay updated and connected with their customers in such crises.

Facebook Business Resource Hub

Facebook has also provided business a few more tools to help them come back on track in challenging times:

Resilience Toolkit:- Best practices and a self-assessment tool

Quick Action Guide:- Tool to plan response during an emergency

Remote Working Resource Hub:- Workplace to stay connected while working remotely & lessons on Ways to minimize business disruption during emergencies and many more resources that can benefit businesses.

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Google AD Grants

Google has announced over $800 million of funding and grants to small and midsize businesses, especially for those in the health sector. Out of $800 million, $250 million ad grants will be donated to the World Health Organization and 100 other such government agencies in updating the critical information on COVID-19.

Community and non-governmental organizations will be given $20 million to provide relief funds to the public.

Research institutions will receive $20 million to develop treatment and vaccines along with creating tools to track diseases spreading. Google Ads Advertisers who were already associated will receive $340 million in credits which can be used throughout 2020. It will be available in countries where Google Ads is available.

Eligibility Criteria

This ad credit will be given to existing advertisers who have been associated with Google for at least a year and will be informed through notification. These initiatives by Facebook & Google will surely strengthen the relationships as small businesses highly rely on these advertising giants.

Going digital does not mean becoming successful overnight. It takes the time and effort of experts in the social media and digital marketing field.

Know how AdEngage – Leading Digital Marketing company can help you with Result-Driven Marketing. Click here to enquire now

If you too are one of those companies, who is looking for Social Media Marketing & Digital Marketing agency, midst these crises, and who can come up with campaigns that fit your business model? Feel free to connect with AdEngage.

We will not only add to your customer engagement rate but also provide results with the best ROI!

To know how,  drop a quick note at pancham@adengage.in or dial 9137612073

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