COVID-19 Quarantine Is Beneficial For Mobile Apps!
COVID-19 has given the strongest blow to every business. People are forced to work from home. Schools, restaurants, malls, etc. are shut. Many people have already and many more are turning to their smartphones to seek information. They are following remote work, social media, entertainment, foster connection with family and friends; and filing the gaps of regular life.
As per TV viewership measurement agency BARC India; The total TV consumption has increased by 8% and smartphones went up by 6.2% to 25 hours a week in India.
Mobile Apps that kept people entertained during Quarantine
According to a survey conducted from 14th to 24th March 2020, there were more than 25,000 consumers in 30 markets.
- WhatsApp leads the rankings with #1 position, a 40% increase in usage is seen as compared to 27%. It is predicted to further rise by 51%.
- Facebook, Instagram, and Tiktok also saw a 40% increase in the time spent along with sessions per user.
- Facebook recently shared that total messaging on Facebook Messenger has increased by 50% and the group calls were up by 1000%
- Dating apps like Hinge, Bumble and Tinder have also seen an increase in new users across the board.
- The COVID-19 (Coronavirus) pandemic fueled the demand for digital mental health.
- News apps also witnessed 8% more users per week. Here, users are seen spending 32 minutes daily on an average for reading online news.
However, Travel, food apps suffered a huge drop.
Business Apps
One of the major surges was seen in the usage of business apps so that people can enhance their work from home experience. Mobile apps are mainly used for better communication, collaboration and teleconference for smooth work functioning without interruptions.
Statistics by Apptopia,
ZOOM Cloud Meetings, top the chart globally. The downloads increased from around 1,70,000 (in February’20) to nearly 2.5 million (in late March’20). The app is used by millions of businesses for work from home, social gatherings, yoga classes, book clubs, online training & webinars, and entertainment concerts.
Other Business apps like Tencent Conference, WeChat Work, Microsoft Teams and Slack have also seen an increase in downloads. App downloads went from 1.4 million new users across the App Store and Google Play in the first week of January’20 to 6.7 million in the first week of March’20.
Educational Apps aren’t limited to only studies/students!
Google Classroom, Flipgrid and Duolingoare the leading educational apps over the globe. Such applications are gaining rapid growth in the international market, not just for the kids but for adults too. One of them is Google Classroom, which now ranks first in the AppStore and Google Play, with the downloads number already exceeding 50 million.
Mobile app developers are constantly running their brains in order to create numerous educational apps, where the goals will be high-end and completely different from just learning the Spanish language or recapping your math.
Health & Fitness isn’t limited to Diet, Gym or Jogging Track
Not just because of this quarantine, but nowadays people are taking their health & fitness extremely serious. If they are busy with their hectic schedule and can’t follow the gym routine, they just have to download an app and go ahead with their fitness routine as per their convenience.
In this current situation of COVID19 quarantine, these apps have helped to a larger extent for people to overcome the limitations of no gym or jogging. Right from celebrities to locals, a big chunk of people in maintaining their health routine regularly. For many, the isolation regime can become an occasion to form a habit of exercising regularly. Moreover, a monthly subscription (if there is one) costs less than a single class at a fitness studio. So why not download an app and start your favourite Zumba or yoga class?
The top fitness brands used worldwide are – Peloton, Seven – 7 Minute Workout and Fitocracy.
According to Ashish Fafadia, Partner, Blume Ventures, “The domestic economy will resemble some degree of normalcy by the end of the year”.
Why business should focus on developing Mobile Apps?
- Consumer’s spending on mobile apps worldwide is increasing day-by-day and is projected to reach $171 billion by 2024.
- Apple and Google Play App Store will see revenue that’s over 80% higher in 2024 compared to 2019.
- It will also hit several milestones during the next five years.
COVID-19 has upended every aspect of the business. India grapples with a new way of life, there is already a significant impact on digital media consumption and it will further change due to change in the way we live and work.
Now, the tables have turned and the audience behavior is highly changed. Digitalization has almost taken over the world, which directly states that businesses who wish to sustain in the race and want to keep going must take necessary steps.
Virtual communication might become the new normal phase of life and in-person meetings might move to remote conversations. Businesses should collaborate with App Marketing Agency and bring up innovative products to stay connected with their customers. Businesses that will evolve while keeping the business going through difficult times are the ones who will lead and survive.
AdEngage is the #1 App Marketing Agency in India that holds a proven track record of being successful for mobile games and app-centered advertising, user acquisition, & monetization. We have been passionately developing and marketing applications with our 360 marketing solutions, since 2010.
If you are one of those businesses, who are willing to stand out in this digital era or stuck with marketing practices and wish to keep going in the market during crisis too, you must get in touch with our team. Along with selling products/services, it is important to educate, act at the right time along with innovative ideas and building a strong yet trustworthy foundation.
To know how, get in touch with the best marketing leader Mr. Pancham Banerji; drop us an email at pancham@adengage.in or call 9137612073.
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