COVID-19 Brought Social Media Platforms Together
“We will always find a way and a way will always find us.” ― Charles F. Glassman
So True! Isn’t it? In the midst of the Coronavirus crisis; businesses are finding ways to tackle every situation and reach more people even during the lockdown; in a positive way.
The social media platforms have proved useful in the present situation when many of us are isolated from one another and are playing a major role by connecting many of us to the families and the world.
Authorities are using social media platforms to reach the masses directly in order to engage, discuss or convey important/crucial messages over the globe in real-time.
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Doctors and nurses have used social media channels to provide a vital antidote to confused people. It has also helped in spreading useful information within the people, of how to protect themselves or diagnose symptoms; resulting in a powerful and actionable communication tool.
Coronavirus Social Media Statistics:
It’s reported that Sprinklr recorded nearly 20 million mentions of Coronavirus-related in March 2020.
With such a huge number of mentions happening every second; It’s clear that coronavirus is the first global pandemic that is unfolding on social media.
Changes that took place on Social Media Platforms:
- Facebook and Twitter, failed/didn’t take any measures during past major outbreaks. Whereas today, these platforms are taking every possible measure to convey the right information amongst people and curb the spread of misinformation. The real-time information available at our fingertips is helping individuals make smart or accurate decisions.
- Facebook has helped the World Health Organization (WHO) with free ads, letting people receive the right information and blocked ads for brands benefiting their businesses in such a crucial situation by exploiting people. Facebook’s Community Help feature is the way people can offer assistance to others within their community, or request help from their locals.
- Google and Twitter are directing their users to the right websites when they search for information related to Coronavirus.
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- Facebook, LinkedIn, Reddit, Twitter and YouTube along with Google and Microsoft came together for the cause to fight COVID-19-related misinformation.
- TikTok partnered with WHO, in order to provide live streaming where the experts answered user queries related to COVID-19 in real-time.
- LinkedIn created 6 free learning courses for free in order to provide mental health and mindful guidance to those impacted by COVID-19 through some or the other way. It is also offering free job posts to specific organizations that are in urgent need of skilled workers to fill critical roles.
- Twitter is leaving no stone unturned by providing valuable information to masses to key tips to brands with their (inform, connect, entertain and help) strategies along with the list of content strategy so that the brand does not miss appearing in its followers’ feeds.
- Pinterest’s and Twitter’s creative Social Media Marketing and Digital Marketing Strategies are going beyond Coronavirus to help people in this lockdown situation.
- Pinterest is helping brands find the right customers, by providing valuable insights. It has announced a webinar on April 7 at 11am PDT to help retailers get the most out of their on-platform efforts. Below is the infographic that might help retailers with their marketing strategy.
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Source:- Social Media Today
The effects of the Coronavirus on the global economy are catastrophic but we all can & will fight & overcome it together. Brands need to know that there are opportunities to connect but it has to be done in the most sensible way. It won’t be wrong to say that it is an ideal time for such outreach but adopt a compassionate approach. AdEngage knows how to be creative in a challenging time and gain long-term customer loyalty which is the secret of our and client’s success.
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