“Our ability to adapt is amazing. Our ability to change isn’t quite as spectacular.” – Lisa Lutz
We are in the midst of unprecedented times, social distancing has changed our short and long-term behavior. The lockdown decision over the globe for the past few months has forced people to stay indoors, resulting in an increase in the time spent online; which has directly led to more online shopping.
The business that delivers products at the doorstep is and will be benefitted in the future too.
But due to limited supply chains, some businesses are facing losses even if there is demand online.
Finding solutions to meet those demands and supply is the key to success!
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“And the most successful people are those who accept, and adapt to constant change.” – Paul Lutus
The elderly people who might have never imagined of shopping online are actually making online purchases. Earlier people who used to neglect sanitation products, are now buying them at any cost. As per Darren Williams, MD, DW Exec Consulting “People are scared to spend money that’s not essential”.
As per the Senior Vice President of Retail & Consumer products EMEA & APAC at Publicis Sapient; Guy Elliott, “Online shopping will increase for things that are essential to be quarantined”
For eg:- Shopping for fitness equipment, home utilities, hobby related stuff will increase.
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Source:- yotpo
Hope these valuable insights help you to invest in the right kind of social media and digital marketing strategy.
“When we allow ourselves to adapt to different situations, life is easier.” – Catherine Pulsifer
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The brands that would understand these valuable insights and adapt accordingly will surely turn out to be the new champions. There are still many uncertainties that businesses will face in the coming months, so give a deep thought over the on-going scenario, take preventive measures, change the strategies accordingly and be prepared.
COVID-19 will end but it has made people more cautious about their health leading to permanent shifts in their buying behavior. Make sure your business connects with your customers and offer value beyond products.
Our team at AdEngage makes sure that our client’s campaign fits the current situation. If you are looking for an agency that stands the test of the time, you are in the right place, feel free to contact us and we will definitely help you in growing your business.
For daily updates, connect with us on Facebook.com/HelloAdEngage or
If you wish to lead the online marketing race, drop a quick note at pancham@adengage.in
Know how AdEngage – Leading Digital Marketing company can help you with Result-Driven Marketing. Click here to enquire now
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