5 easy Digital Marketing tips for your hotel in 2020
In 2020, The Hotel industry witnessed change just like Mumbai experiences rains – out of the blue! Coronavirus hit the hospitality industry to an all-time low. The hotel industry has to not only bear the additional overhead expenses pertaining to sanitation and safety in these desperate times but also bear the brunt of the Online Travel Agencies (OTAs) intervening in the booking journey further hurting the hotel revenues to a meagre figure.
In the prevailing scenario, hotel digital marketing seems to be the only resort for the hospitality industry to sail through this. It is more critical than ever before to connect and reconnect with your loyal customers & prospects. Your hotel shall not be restricted to just another URL in the digital space. Go beyond the bounds of your website and be EVERYWHERE! The only way to win over the OTAs is to be a step ahead of them, be it in terms of service, prices, or trust!
Be a part of the buyer journey. How? Here are 5 simple steps to bolster your direct bookings.
Show up on the search bar
Be visible to the naked eye, literally! The first and most obvious place To be on top of your customers’ mind is the search bar. As per studies, more than 30% of the hotel booking searches start on the search engine.
Your prospect’s journey starts with just a simple search and if you capture their attention at this stage itself, you are already halfway there! There are two ways to do this:
- Organic Search
- Paid Search
SEO is, was, and will always be the key
Promote Organic search with tactics like keyword optimization and link-building. Leveraging on Organic SEO goes a long way, but doesn’t have significant short-term benefits.
Paid SEO, on the other hand, gives immediate results; some marketers suggest there’s no use of saving up in your piggy bank unless you are really short on it. Instead, invest in a well-thought paid SEO tactic and reap immediate benefits out of it.
Retarget
You might have come across this before, but this acts like a charm to retain your existing customers. Engage in constant communication with your community to hold on to them.
Social media
Follow your folks wherever they go, and social media is the right place to find them! According to statistics, almost 90% of brands include Facebook in their branding efforts.
Keep your social ad frequency just enough to have your hotel at the back of their minds every time they plan a trip out.
Keep your customers tied
Serve your customers beyond expectation, apart from offering them with benign hospitality, keep them in a constant and engaging communication loop. Have your hotel in their good books by offering them special loyalty discounts, so they keep coming back to you.
What are you waiting for? Head on with these hotel marketing tips and experience an upsurge in bookings or rely on AdEngage Hotel Digital Marketing Service to guide you with a tailor-made Hotel Marketing plan. Send your inquiries on pancham@adengage.in today.
Guest Blogger: Nishita Suri
